Fine Fruits DirectFine Fruits is our family run business.  We have over twenty years experience of supplying the very best fresh vegetables and fruits to households and businesses in Wirral, Liverpool and Chester. 

Fraser, myself and our boys all play a part in the business – whether it be fruit testing from Scott (only the best quality will pass!), ensuring the shop looks perfect is our display manager, Zak (very fussy and likes everything looking neat and tidy), keeping on top of behind the scenes from me, and of course everything else is left to the boss, Fraser!


Wherever possible we source our fresh produce from local growers, helping to ensure that the customer receives the freshest, highest quality produce that hasn’t travelled half way around the world!  To learn more about some of our local suppliers visit the ‘our suppliers’ page.  We like to visit our suppliers regularly and are proud to support local farmers wherever we can.


We pride ourselves on offering a first class service to all our clients, this encompasses a timely delivery and offering a wide range of fresh produce and other products such as oils, dairy produce and general grocery essentials.  Perfect is our main aim as we try to maintain a high level of service to all our customers no matter how large or small.


We have a dedicated team who work hard with us to provide the outstanding service we endeavour to give our customers.  Mick, one of our buyers and manager is dedicated to finding high quality produce whilst keeping prices competitive.  Our drivers, Iain and Mike work hard when most of the Wirral are still snoozing and our retail staff – Chris, Rhona, Sandra, Paul, Paula and myself ensure the shop is looking good and our customers are happy.

The boys enjoying their fruit pizza:

The Boys Enjoying Their Fruit Pizza